Posted on: 7 December 2018Share
When you launch a private therapy practice, it's common to be eager to accept as many new clients as possible. There isn't anything wrong with this approach, especially if you've incurred a lot of expenses for not only your therapy training but also renting office space and furnishing it. However, another option that you might want to consider is specializing right away. There are many areas in which a therapist can specialize, and many therapists do so after getting established. You may find that by focusing on clients with certain needs right off the bat, it turns out to bolster your business. Here are some reasons to consider specializing.
You'll Build Your Skills
In your therapy training, you likely learned about a variety of different types of issues that could bring clients through your doors. While it's good to be adept in helping people with diverse issues, you may feel as though your skills as a therapist will develop if you specialize right away. For example, perhaps you want to help teenagers. The more teens whom you help, the better your skills will be for helping future clients who belong to this demographic.
You'll Get A Reputation
It's ideal to specialize because you can quickly build a reputation as a therapist who focuses on clients with particular needs. If you cater to all sorts of clients, this reputation might be slower to develop. For example, if you focus on helping teens, the parents of your existing clients may be quick to tell their friends about you and the help that you've given their child. Doctors in the community may also begin to see you as a specialist, and may thus feel that you're an ideal choice when they need to refer one of their patients to a therapist.
You'll Have More Business Opportunities
The direction that you take your private therapy practice is up to you, but specializing right from the start can lead to a lot of business opportunities. For example, you might get an opportunity to write articles for a publication or website that specifically relates to the type of work that you do. In the above example, this could be contributing articles about mental health or self-care to a publication or website for teenagers. You might also have the opportunity to partner with different organizations to help more people. For example, a high school or college might look to hire you for a few days a week to work with students who need therapy.